Israeli Regulator Allows Cal Credit Card to Compare FlyAll with El Al's FLY CARD
How 2 Israeli newsrooms covered this story — translated into English and compared side by side.
First reported by Globes · Aug 5, 2026
What happened
Israel's Second Authority reversed its earlier ban, allowing Cal's FlyAll credit card to compare itself with El Al's FLY CARD in ads, with clarifications. This decision follows a fierce commercial dispute after Isracard took over El Al's frequent flyer club license, prompting Cal to launch FlyAll. The ruling permits comparative advertising based on typical redemption rates, potentially affecting related marketing conflicts involving El Al.
- 01Israeli regulator permits Cal's FlyAll to compare directly with El Al's FLY CARD in ads with clarifications.
- 02The decision follows a commercial battle after Isracard took over El Al's frequent flyer club license from Cal.
- 03Cal launched FlyAll to retain premium customers amid the dispute, sparking an aggressive marketing war.
- 04Original ban was due to concerns over misleading claims about benefits and point accumulation differences.
- 05Regulator now accepts basic economic comparison based on common redemption rates, not special bonus routes.
- 06The ruling may influence ongoing disputes over comparative ads involving El Al and competitors like Max.
Summary translated & synthesized from the sources below by baba. Read each original for the full report.
Full coverage · 2 outlets
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