Economy · Full coverage
Max Credit Card Launches Direct Attack on Competitors in Israel's Travel Sector
How 3 Israeli newsrooms covered this story — translated into English and compared side by side.
100% right-leaning
Right 2Unrated 1
By שקד גרין ערבה
First reported by Behadrei Haredim · Jul 20, 2026
What happened
Max credit card company launched a new campaign attacking competitors CAL and Isracard over travel credit card limitations in Israel. The campaign highlights Diners Club's restricted acceptance and high merchant fees, contrasting it with Max's more flexible Sky Max card. CAL defended its FlyAll program's success and urged consumers to compare offers.
- 01Max launched a campaign attacking CAL and Isracard over travel credit card restrictions.
- 02The ad criticizes Diners Club's limited acceptance and high merchant fees.
- 03Isracard took over El Al's frequent flyer program and Fly Card from CAL months ago.
- 04CAL's FlyAll club relies on Diners and faces merchant refusals due to high fees.
- 05Max claims Diners' limited acceptance reduces effective customer benefits.
- 06CAL defends FlyAll's rapid growth and calls Max's claims misleading.
Summary translated & synthesized from the sources below by baba. Read each original for the full report.
Full coverage · 3 outlets
The same event, reported separately by each newsroom. Open a few to compare what each emphasizes — and what they leave out.
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