Economy · Full coverage
Shimon Gershon Launches Fintech Platform for Renters Without Deposits
How 4 Israeli newsrooms covered this story — translated into English and compared side by side.
100% centerFirst reported by Calcalist · Jun 18, 2026
Center 3Unrated 1
What happened
Shimon Gershon has launched Direct Guarantees, a fintech platform for renters that offers online rental guarantees without a deposit. The company says it has raised 12 million shekels, works with several real estate firms, and is pursuing a partnership with Phoenix Smart.
- 01Gershon launched Direct Guarantees with 12 million shekels in investment.
- 02The platform issues rental guarantees without cash deposits in about five minutes.
- 03The service costs 6.5% annually and covers up to three months' rent.
- 04The company already works with Mivne Real Estate, Rent It and City Boy.
- 05A planned Phoenix Smart partnership would add moving insurance and loans.
Summary translated & synthesized from the sources below by baba. Read each original for the full report.
Full coverage · 4 outlets
The same event, reported separately by each newsroom. Open a few to compare what each emphasizes — and what they leave out.
MakoCenter · HebrewJun 18, 2026
Shimon Gershon Launches Fintech Platform for Renters Without Deposits
WallaCenter · HebrewJun 18, 2026
Shimon Gershon launches 12 million shekel fintech to disrupt rental guarantees
N12Center · HebrewJun 18, 2026
Former Israeli footballer Shimon Gershon launches digital rental guarantee startup with NIS 12 million investment
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