Former Israel national team captain and businessman Shimon Gershon has launched a new fintech company, "Aravuyot Yashir" (Direct Guarantees), aimed at Israel’s rental market. The company says it raised 12 million shekels and offers tenants an online way to issue a rental guarantee without a cash deposit, in about five minutes.
The platform is designed as an alternative to bank guarantees and upfront deposits, which often force renters to lock up large sums at the start of a lease. Gershon’s model lets tenants keep their money available while landlords receive security worth up to three months’ rent. It also avoids the bank fees typically charged for such guarantees.
For example, a tenant needing a 15,000 shekel guarantee, usually equal to three months’ rent, can obtain it through "Aravuyot Yashir" for 81 shekels a month for 12 months, or 6.5% of the guarantee amount, without using any cash deposit or harming their credit line. The company says the entire process is digital, with the tenant entering personal details, uploading ID documents, and filling in property information. After financial background checks and data verification, the guarantee is issued directly to the landlord, property manager and tenant.
Gershon, who is the company’s CEO and owner, said, "Israel of today needs real financial solutions that make things easier for tenants and landlords." He added that the system was built to create a simpler, faster and more accessible process, with decisions and guarantee issuance in about five minutes.
"Aravuyot Yashir" already works with major real estate companies including Mivne Real Estate, Rent It and City Boy, and provides guarantees for long-term rental projects. It is also advancing a broader partnership with Phoenix Smart to offer tenants insurance products related to moving, such as contents and third-party coverage, as well as a moving loan, while strengthening the company’s capacity to scale.
