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Israel Launches Nationwide Fairs to Support Reserve Soldiers’ Businesses

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דווח לראשונה בN12 · Aug 13, 2026

מה קרה

Israel is hosting a series of fairs in September across four cities to support businesses owned by reserve soldiers who served during recent conflicts. The events aim to thank reservists, promote local products, and connect the public with those who serve. Channel 12 will broadcast live from the fairs, and reservist business owners can apply to participate.

01Israel launches nationwide fairs to support reserve soldiers’ businesses in September.
02Fairs will be held in Haifa, Tel Aviv-Yafo, Jerusalem, and Beersheba with about 100 businesses each.
03Businesses span food, agriculture, design, fashion, lifestyle, art, services, and gifts.
04Channel 12 will broadcast live from the fairs, hosted by Almog Boker and Menachem Horowitz.
05Reserve soldiers who served in the recent war can apply to participate; selection is managed locally.
06The initiative follows a successful previous fair that drew 40,000 visitors.

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