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Aura Launches Discounted Housing Sale with 'Haver' Club to Boost 2026 Unit Sales

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דווח לראשונה בMaariv · אוג׳ 5, 2026

מה קרה

Aura, controlled by Yaakov Atrachchi, partners with the "Haver" club to offer discounted housing units across five Israeli cities, aiming to boost sales to 1,200 units in 2026 after a slow first half. The company offers favorable financing and discounts to club members, expecting improved sales with potential interest rate cuts. Atrachchi remains confident in Aura's financial health and anticipates reaching 1,000 sales by year-end.

01Aura targets 1,200 housing unit sales in 2026 after 291 sold in H1 2026.
02Company offers nearly 800 discounted units to 'Haver' club members with favorable financing.
03Sales in key projects like Hadera and Ramat Hasharon remain slow so far in 2026.
04Atrachchi expects market improvement with another interest rate cut to boost purchases.
05Aura aims for 1,000 total sales by end of 2026 through pre-sales and current campaign.
06Financing risks are low due to strong buyer profiles and strict down payment policies.

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Yaakov Atrachchi