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Sardine Prices Surge Amid TikTok-Driven Demand Spike in Israel

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דווח לראשונה בYnet · יולי 8, 2026

מה קרה

Sardine sales in Israel have surged by up to 72% in the past year due to TikTok-driven popularity, causing prices to rise significantly amid ongoing fish shortages. The trend is especially strong among fitness and beauty communities, with canned sardines priced between 5 and 12 shekels and fresh sardines up to 80 shekels per kilo. Retailers and importers note the product's newfound demand, though it remains less popular than tuna.

01Sardine sales in Israel rose 38% to 72% last year, driven by TikTok influencers.
02The trend is popular among fitness enthusiasts and beauty influencers promoting health benefits.
03Prices of sardine products increased by tens of percent over two years due to demand and fish shortages.
04Canned sardines now sell for 5 to 12 shekels, while fresh sardines can cost up to 80 shekels per kilo.
05Despite price hikes, sardines remain seen as an affordable, nutritious food option.
06Uncertainty remains if the TikTok trend will have lasting impact on sardine consumption.

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