Why Osher Ad Is Paying 50 Million Shekels Above a Jerusalem Branch’s Appraised Value

Osher Ad is moving to buy the land beneath one of its Jerusalem branches for 102 million shekels, a price that is about 50 million shekels above the property’s estimated value. The deal has drawn attention because it will make the site significantly more expensive for the retailer than a standard market purchase would suggest.

The decision is tied to a Jerusalem construction ruling that increased the cost of building Lev Leviev’s planned tower in the city by 102 million shekels. That ruling is part of the broader context behind the property transaction and the higher price being paid for the land.

The article is presented among several real-estate and business items, including disputes over residential development incentives, lawsuits, and the state of Israel’s housing market. In this case, the focus is on the premium Osher Ad is willing to pay for strategic control of the branch site in Jerusalem.

The report does not say when the transaction will be completed or whether any further regulatory or legal steps remain. It does make clear, however, that the purchase price is well above the appraised value and that the gap is substantial, at roughly 50 million shekels.