FIFA Faces Backlash Over World Cup Best Player Voting System Favoring Popularity

The 2026 FIFA World Cup has delivered thrilling matches and surprises on the field, but off the pitch, the method for selecting the tournament's official Best Player, now called the "Elite Best Player," has sparked widespread criticism. FIFA introduced an online voting system allowing fans to vote frequently and early for their favorite players, turning the award into a popularity contest rather than a merit-based recognition.

This shift has led to several controversial outcomes. In Brazil's narrow win over Japan, Casemiro, who played poorly in the first half and made several mistakes, was surprisingly named Best Player, likely due to fans voting humorously to mock his performance. Similarly, Cristiano Ronaldo was awarded Best Player in Portugal's win over Croatia despite a lackluster showing, and Mohamed Salah received the honor after Egypt's penalty shootout win despite long periods of invisibility and a missed chance. Lionel Messi won the award in Argentina's tough 3-2 victory over Cape Verde, though many felt the prize should have gone to less famous teammates who contributed crucially.

Some players themselves have expressed discomfort with the system. England's Jude Bellingham admitted he did not deserve the Best Player award after a disappointing draw with Ghana, suggesting it should have gone to a Ghanaian defender. Spain's Amin Yamal was named Best Player in a 3-0 win over Austria, despite teammates scoring and assisting more decisively.

Critics argue FIFA's approach, inspired by American sports fan voting like the NBA All-Star game, undermines football's team spirit and professionalism. The system favors star players with large social media followings, disadvantaging smaller nations and less marketable players. As digital engagement becomes paramount, FIFA appears willing to sacrifice objective sporting merit for online exposure, forcing lesser-known players to compete off the field against the social media influence of football's biggest stars.