ServiceNow Acquires Israeli AI Startup ai.work to Enhance Enterprise Automation
American software giant ServiceNow has acquired the Israeli startup ai.work in a deal valued at several tens of millions of dollars. Founded in 2024, ai.work developed an AI agent platform designed to streamline internal organizational service and operational processes. The company had raised only $10 million to date and was founded by two former senior executives from WalkMe, Maor Azar and Nir Nahum. Azar previously sold his earlier company to WalkMe and later served as its marketing director and strategic advisor, while Nahum was a founding team member and CTO at WalkMe.
In a statement on their website, the founders explained their vision to revolutionize workplace operations by creating AI capable of understanding requests, planning solutions, acting within complex enterprise systems, and learning from every interaction. They emphasized that the future of enterprise software lies in intelligent AI systems that transform knowledge and skills into real-world action, rather than additional apps or dashboards. They expressed enthusiasm about scaling this vision globally through ServiceNow, which they described as a global leader in enterprise workflow processes and a trusted AI platform.
The founders highlighted the importance of trust in transitioning AI from assisting employees to autonomously performing work, noting that organizations require secure, controlled platforms with deep process understanding. They praised ServiceNow for redefining work management through an "autonomous workforce" of AI experts working alongside humans. ai.work’s AI agents address limitations of traditional automation tools by integrating smart autonomous workers into existing systems to reduce manual repetitive tasks.
ServiceNow has a strong history of Israeli-related acquisitions, having completed seven deals totaling over $8 billion. The largest was the $7.75 billion cash purchase of cybersecurity firm Armis in April 2026. Other acquisitions include Traceloo p for $60-80 million and Pyramid Analytics for several hundred million dollars in early 2026, as well as Neebula, SkyGiraffe, Appsee, and Cloudcraft in previous years. ai.work’s AI agents specialize in IT, operations, legal, HR, procurement, travel, and finance, integrating with platforms such as Microsoft 365, ServiceNow, Slack, Jira, Google Workspace, and Salesforce.
