Real Estate Firm Thrives in Both Tel Aviv and Peripheral Markets with Dual-Strategy Model

A real estate company has successfully addressed profitability challenges in Israel's periphery through two main strategies. In Kiryat Malakhi, the project involves demolishing 40 apartments to build a large commercial center of approximately 8,500 square meters topped by two 23-story towers. This development incorporates mixed-use zoning and close collaboration with the local municipality. The design also caters to the city's mixed secular and religious population by including features such as sukkah balconies and full kosher compliance.

In Tel Aviv, the company is executing eight projects, including notable addresses like 105 Jabotinsky, 12 Biltmore, and 8-10 Alexander Yanai. The key to success in this competitive market is securing prime locations, offering highly functional products, and maintaining above-average specifications and construction quality. The company’s conservative financial approach, entering the current challenging period with low leverage and strong economic resilience, has helped it navigate market difficulties.

The company views the current market conditions as an opportunity for growth and plans to double its operational volume, which currently exceeds one billion shekels in execution, within two to three years.