Dynamica to Give 50-Shekel Vouchers to 89,000 Customers After Class-Action Settlement

Electronics retailer Dynamica is sending 50-shekel vouchers to about 89,000 customers after an abandonment settlement in a class-action petition filed in 2025 at the Haifa District Court. The original claim sought 100 shekels for the individual petitioner and estimated the class case at 5 million shekels.

The petitioner alleged that Dynamica, a Cellcom-owned chain of 50 stores selling mobile products and gadgets, sent marketing emails to many recipients without valid consent. He also argued that Dynamica said it would send advertisements in invoices, but did not provide a simple, reasonable and effective opt-out mechanism.

Under the settlement approved by Judge Ibrahim Bulus, the invoice notice about marketing messages will be bolded, and an email address and customer-service number for removal will appear immediately afterward. In addition, Dynamica will send a 50-shekel coupon by email to everyone who received the same message as the petitioner. The coupon can be used at any Dynamica branch in Israel within one year of receipt.

Dynamica said the benefit was a goodwill gesture, and that the court had told it the petition had a low chance of success and that any award and legal fees would not be based on the total value of the vouchers. The company said the petition will be dismissed and the personal claim rejected without costs. Dynamica will pay the petitioner 10,000 shekels, plus VAT, to his lawyers, 50,000 shekels plus VAT, and part of the court fee. The petitioner bought a Samsung Galaxy Note 20 on November 6, 2020, and said he received the disputed ad on February 6, 2025, five years later.