Gett Launches Hebrew Taxi Booking Service Abroad Without Currency Conversion

Gett, the Israeli ride-hailing company, is expanding internationally by launching a new service that allows users to book urban and intercity rides in dozens of countries directly through its Hebrew app. Initially available in a pilot phase across 25 popular destinations for Israeli travelers and businesspeople, including the United States, France, Italy, Greece, Germany, Cyprus, Hungary, the Netherlands, Spain, Austria, Switzerland, Canada, and Georgia, the service will eventually cover over 70 countries and 1,000 cities worldwide.

The booking process abroad mirrors the familiar experience in Israel. Upon arrival and opening the Gett app, the system automatically detects the user's location and presents available transportation options such as taxis, private cars, electric vehicles, premium categories, and minibuses. Prices are displayed upfront in Israeli shekels, eliminating the need for currency conversion or dealing with unclear local fees. Payments are processed automatically using the user's existing payment method saved in their account.

This expansion relies on a technological integration between Gett's infrastructure and the HQ platform, which aggregates hundreds of local transportation providers globally. Customer support is offered in Hebrew directly through the app. During the pilot, communication with local drivers is conducted via phone calls, with plans to add in-app internet calling later.

Gett aims to strengthen customer loyalty by providing a seamless transportation solution abroad, reducing reliance on competing apps like Uber or Bolt during international travel. CEO Mark On emphasized the company's goal to be "the transportation platform for Israelis," facilitating convenient mobility both domestically and internationally.

This international move follows Gett's recent efforts to diversify beyond traditional taxi services in Israel, where it holds a near-monopoly. Facing growth limits and ongoing passenger complaints about taxi shortages and cancellations during peak times, Gett has introduced nationwide group transportation options, including vans, minibuses, and buses seating up to 55 passengers. This service, bookable at least 12 hours in advance, operates in partnership with Rideeazy, a platform under Electra Afikim that connects dozens of local shuttle providers.