Noam Party Accuses Shas of Copying Their Election Slogan

The Noam party has sent a warning letter to Shas party CEO, MK Haim Biton, accusing Shas of stealing their election slogan "I Chose the Path of Faith." Noam claims that Shas launched a campaign using this slogan early in the week targeting traditional and ultra-Orthodox voters, promising judicial reform, protection of Torah values, ethical education, and fair funding. Noam alleges that Shas's actions risk misleading voters and constitute unlawful benefit, demanding an immediate halt to the campaign.

Noam expressed disappointment, stating they expected fair competition from their allies in the religious bloc ahead of the critical 2026 elections to secure the right-wing government. They accused Shas of using "crooked methods" that harm Noam's campaign and mislead the public. The warning letter was sent directly to MK Haim Biton, emphasizing the seriousness of the complaint and the potential impact on voter perception.