Israeli Startup Attribute Acquired by DoiT for $65 Million

DoiT, an Israeli-American cloud cost management company, has acquired the Israeli startup Attribute for an estimated $65 million. Founded in 2023 by former Unit 81 veterans Yitzhak Zimmerman (CEO) and Liad Trop (CTO), Attribute developed AI Tokenomics, a solution that monitors real-time AI and cloud usage costs by team, product, feature, agent, or customer. The startup employs 30 people and had raised approximately $13.5 million in seed funding from Israeli investors including Mensch Capital, SCapital, HarelTech, and IBI.

This acquisition marks DoiT's fifth purchase in under two years, following acquisitions of PerfectScale, Live Diagrams, Cloudwise, and SELECT, totaling around $200 million. DoiT, founded in 2011 by Vadim Solovey and Yoav Tosiah-Cohen, is headquartered in Santa Clara, California, and serves over 4,500 clients worldwide, including Spotify, Booking.com, and FIFA. The company helps customers optimize cloud spending across providers such as Oracle, AWS, Google, and Microsoft Azure.

Zimmerman highlighted the growing challenge organizations face in tracking AI and cloud expenses, noting that monthly AI spending is expected to triple within the next year. He cited a survey where only 15% of 500 executives could accurately calculate AI ROI, with many experiencing significant budget overruns due to lack of visibility. DoiT's CEO Solovey described the acquisition as a strategic move to enhance their Cloud Intelligence platform and deepen investment in FinOps solutions globally.

Both companies emphasized the synergy between Attribute’s technology and DoiT’s product portfolio, with shared customers already benefiting from the integration. DoiT employs around 650 people globally, including R&D and sales teams in Israel, and maintains strategic partnerships with AWS, Google Cloud, and Microsoft Azure.