AliExpress Launches Back-to-School Sale Offering Up to 80% Discounts on Supplies

With just two weeks left before the new school year begins, AliExpress has kicked off its annual "Back to School" sale running from August 17 to 28. The event features discounts of up to 80% on a wide range of products including school and office supplies, technology, and home items. Notable deals include pencil cases for 6.09 shekels (down from 37.19), backpacks for 42.06 shekels (down from 111), and a set of six markers for 6.04 shekels (down from 24). Geometry sets are priced at 7 shekels (down from 42), and hardbound notebooks at 13.15 shekels (down from 54). Technology accessories also see steep discounts, with wireless Bluetooth headphones at 7.14 shekels (down from 44), smartwatches at 11.70 shekels (down from 32.42), and an 8-in-1 fast charger at 15.98 shekels (down from 34).

AliExpress has also introduced improvements tailored for Israeli consumers, such as lowering the free shipping threshold from 169 to 139 shekels (excluding pickup points), enhanced accuracy in pickup location mapping, and direct purchases from international brands like Xiaomi, POCO, OnePlus, Baseus, and Ugreen through AliExpress Brand+. However, delivery times remain tight, with AliExpress Choice orders expected to arrive in about 14 days, some within 9 days, posing a risk of delays given the limited time before school starts. Additional charges such as VAT, customs, and clearance fees may also apply.

Meanwhile, a market study by CofaceBDi reveals that Israel's back-to-school supplies market is expected to grow by about 3% this year, reaching approximately 421 million shekels in revenue. The average shopping basket, including backpacks, stationery, notebooks, water bottles, and lunch boxes, is estimated at 480 shekels, with prices ranging from 250 to 750 shekels depending on brand and quality. Specialized office supply stores hold the largest market share at around 39%, while discount stores are gaining ground with a 35% share, up from 31% last year. Other sales come from toy chains, food retailers, and foreign websites.

CofaceBDi's Daniela Raz-Weinerb notes that the low dollar exchange rate has reduced import costs, enabling retailers to offer more attractive deals. Retailers are also differentiating themselves through shopping experience, product quality, and trendy designs inspired by K-pop and street art. Additionally, the demand for water bottles and lunch boxes continues to rise due to increased environmental awareness and longer school hours.