Hoodies Outlet Faces Backlash Over Higher Prices for Sizes Above Medium

A customer at a Hoodies outlet store in Israel raised concerns on Facebook about alleged discriminatory pricing based on clothing sizes. The customer posted in the Urban Moms Tel Aviv group that while a sale advertised items for 29.90 shekels, she was charged 39.90 shekels for sizes above medium, despite signage only indicating price differences by model, not size. She argued this pricing practice is unusual and potentially misleading, especially since sizes L and XL are common and not considered extreme or non-commercial.

The customer recounted her experience, noting that the store did not clearly communicate the size-based price difference, which she found unfair and possibly illegal. After requesting a refund, the store manager complied, but the customer observed that other shoppers were still charged the higher price for larger sizes. She urged others to claim refunds and consider shopping elsewhere.

Hoodies responded that the pricing policy applies only to their two outlet stores, which operate differently from their 70 regular stores. They explained that price variations between sizes of the same model are part of their inventory and demand-based pricing strategy during clearance sales at malls.

The incident highlights potential issues with transparency in promotional pricing and raises questions about legal compliance in retail pricing practices in Israel.