FLY CARD Reveals New Celebrity Ambassadors Behind Mysterious Teaser Campaign

After mysterious envelopes and online clues stirred curiosity across the internet, FLY CARD has revealed the people behind the campaign. The airline loyalty club, which belongs to El Al, announced a new ambassador lineup made up of well-known figures from entertainment, lifestyle, fashion and digital content.

The new ambassadors include Dana Frieder, Liri Rinman, known as Traveliri, Sapir Avisror, Eran Suissa, Liel Eli, Danit Greenberg, Kevin Rubin, Stav Naftali, Itai Balasali and Yael Goldman. FLY CARD said the full reveal, including the envelopes and hints that built up to it, can be seen on the brand’s official Instagram account.

The timing of the launch is aimed at the start of the summer travel season, when many Israelis are already planning trips, checking flights, packing and thinking about their next destination. FLY CARD said it wants to remind customers that a vacation starts long before arriving at the airport.

The ambassadors were introduced as part of the launch of the new Fly Card by El Al and Isracard. The card allows members to earn points and “diamonds” in the Matmid frequent flyer club, which can be used for exclusive benefits on El Al, including Tuesday flight discounts of 50% in points, lounge access, fast-track check-in, an extra suitcase and other perks.