Magnum Israel Relaunches Iconic Mastigam Ice Cream with Original Flavor and Chewing Stick

Magnum Israel, formerly Strauss Ice Cream, has reintroduced its beloved Mastigam ice cream to store freezers this summer. The vanilla and chewing gum-flavored ice cream on a stick, famous for its iconic edible gum stick, has been a nostalgic favorite for generations of Israeli children and adults. It evokes memories of childhood, summer vacations, and joyful moments with friends.

Mastigam is more than just an ice cream; it is a cultural symbol tied to Israeli childhood experiences. The product features a vanilla and gum-flavored ice cream with a unique gum stick that serves as both the handle and a treat. Oferi Shvo, Vice President of Marketing at Magnum Israel, emphasized the strong emotional connection consumers have with Mastigam, noting that many customers requested its return. He assured that the relaunch preserves the original taste and experience that fans remember and love.

The ice cream is certified kosher under the strict supervision of Badatz Beit Yosef and is now available across all major retail chains and kiosks in Israel. This comeback aims to delight both longtime fans and new consumers with the classic Mastigam experience.