Magnum Pop-Up Bar Returns to Big Fashion Glilot with Exclusive Ice Cream Flavors
The Magnum pop-up bar has officially reopened at Big Fashion Glilot mall after a five-year hiatus, running from July 26 to August 7. Visitors can enjoy five specially crafted Magnum ice cream bars, each priced at 18 shekels, featuring unique flavor combinations and textures not found in regular freezers. Each ice cream is adorned with a chocolate gem of a different flavor, adding to the aesthetic and taste experience.
The five ice cream varieties include Black Onyx, a dark chocolate Magnum with bitter chocolate drizzle, crushed hazelnuts, black sesame crumble, Maldon salt flakes, and a gold splash, appealing mainly to dark chocolate lovers. Ruby offers a refreshing white chocolate with raspberry drizzle, crunchy raspberry and strawberry bits, and meringue kisses. Emerald features pistachio chocolate with white chocolate drizzle, kadayif strands, pistachio chips, toasted sesame, and Maldon salt, presenting a balanced pistachio flavor.
Amber combines caramel and peanuts with maple drizzle, gold paillettes, sugar crystals, and a crunchy texture, ranking second among the flavors. Citrine, the standout favorite, blends white chocolate with lemon drizzle, lemon crunch, coconut clouds, whipped cream shards, dried mint, and grated lemon peel for a fresh, summery taste.
In celebration of Tu B'Av, the pop-up also offers Magnum Love, a dessert made of two white and chocolate Magnum bars with cherry-flavored white chocolate drizzle, vanilla cream, crispy paillettes, almond chips, powdered sugar, and a white chocolate cherry heart praline.
Beyond ice cream, the venue includes an interactive fashion runway with a green screen for photos and a pop-up shop selling fashion and merchandise collaborations with brand ambassadors such as Kim Or Azoulay, Tomer Talias, and singer Frida. Magnum-branded beach bags, sarongs, and keychains are also available. The event combines fashion, celebrity collaborations, and gourmet ice cream, creating a popular attraction especially for young influencers and fashion enthusiasts. The pop-up operates daily from 5 PM to 11 PM.
