Gottex Launches Beach Club-Inspired Pop-Up Store at Big Glilot for July

Israeli swimwear brand Gottex has opened a temporary concept store at the Big Glilot shopping center, operating throughout July 2026. The pop-up, inspired by a beach club resort atmosphere, aims to enhance the traditional swimwear shopping experience by encouraging customers to see, touch, and try on products in person rather than relying solely on online sales. This marks a shift for Gottex, which has focused primarily on e-commerce in recent years, as it seeks to reconnect with customers face-to-face during the peak summer season.

The store features a vibrant summer design with music and a leisure ambiance, including an active bar by Nordic beverage brand offering refreshing summer drinks. Visitors can explore a wide range of Gottex’s new swimwear, beachwear, and resort collections, which cater to diverse body types and styles. Collections on display include Turquoise, Flirt, Simply, Gottex, Modest, A Natural, Beach Life, Resort, and Minimi, showcasing everything from classic swimsuits to versatile resort wear.

Choosing Big Glilot, an open and accessible shopping complex, aligns with Gottex’s goal to create a seasonal, casual shopping experience where customers can drop in, try on items, and leave feeling relaxed and stylish. The pop-up store opened to the public on July 1 at 3 p.m. and will remain open until July 31, 2026, blending retail with a summer leisure vibe to redefine swimwear shopping.