Israeli Goalkeeper Daniel Peretz Becomes Fashion Brand Ambassador

Daniel Peretz, a promising Israeli goalkeeper currently playing for Southampton in England and a member of the Israeli national team, is expanding his career beyond football by entering the fashion industry. Known also as the husband of pop star Noa Kirel, Peretz has signed on as an official brand ambassador for the well-known fashion label "Iti Brands." This marks his first long-term role as a fashion presenter, after previously modeling for various brands and appearing in commercials, including joint campaigns with his wife.

Peretz joins other notable figures representing the brand, such as chef Assaf Granit and model Bar Zomer, who recently replaced Rotem Sela. His involvement with "Iti Brands" follows considerable interest from fashion companies, highlighting his appeal both as an athlete and a style icon. Currently, Peretz splits his time between Israel and England due to his football commitments, but this new role may lead to longer visits to Israel, much to the delight of his wife Noa Kirel.

This move signifies Peretz's growing presence in the fashion world alongside his sports career, reflecting a trend of athletes branching into lifestyle and branding sectors.