Shir Elmaliach Stars in Jewelry Campaign with Daughter for Rosh Hashanah

International model Shir Elmaliach is set to headline a prestigious Rosh Hashanah campaign for the Israeli jewelry chain "HaBursa LeTachshitim" alongside her two-year-old daughter, Emmanuel. This marks Emmanuel's first time appearing on a professional photo shoot set, sharing the spotlight with her mother and father, Dotan Stern. The campaign will launch a unique capsule collection inspired by the next generation of luxury, featuring a flagship piece set with the revolutionary FLAME diamond.

The FLAME diamond is distinguished by its rare and intricate cut, designed to resemble a flame. This cutting process is more labor-intensive and requires removing more raw material than common cuts, making it a rarer and more expert craft. The collection will debut during the upcoming Tu B'Av holiday at the end of the month, with the full campaign release timed for the High Holidays.

HaBursa LeTachshitim recently celebrated 50 years of operation, symbolizing five decades of Israeli craftsmanship, trust, and the tradition of passing jewelry from mother to daughter. The new holiday collection embodies themes of continuity, family, and timeless luxury, perfectly reflected by the collaboration between Elmaliach and her daughter as brand ambassadors.