El Al Launches EL AL Travel Platform for Global Hotel Bookings and More

El Al has introduced EL AL Travel, a new digital platform integrated into its website and app, enabling customers to book hotels worldwide. This initiative marks the first step in a broader strategic plan to develop new growth engines and support customers throughout their entire vacation experience. The platform offers access to approximately 1.5 million hotels globally, allowing users to book accommodations at attractive prices while earning and redeeming frequent flyer points and diamonds.

EL AL Travel complements the airline's flight services by expanding travel options to include hotel bookings, with plans to soon add attractions such as tours, shows, sports events, and activities. Members of El Al's frequent flyer program and holders of the FLY CARD credit card can now accumulate and redeem points and diamonds on hotel stays, enhancing the value and convenience of their travel bookings.

To celebrate the launch, El Al is running a special promotion for frequent flyer members with FLY CARD through Isracard: customers who book hotels via the new platform by the end of August 2026 for stays through June 2027 will receive 10,000 bonus frequent flyer points. The launch is supported by a comprehensive online and offline marketing campaign featuring company spokesperson Hanan Ben Ari alongside actor Amos Tamam, highlighting the expanded opportunities for earning and redeeming points in the tourism sector.

El Al CEO Levi Halevi emphasized that EL AL Travel is a key milestone in the company's long-term strategy to diversify and enhance customer offerings, enabling travelers to plan and book entire vacations in one place while benefiting from a complete and rewarding travel experience.