How Store Design Psychology Drives Consumer Purchases

Behind every successful retail chain lies meticulous planning aimed at transforming shopping into an unforgettable experience. Shelly Levin, partner and owner of Pozner Studio and the creative force behind the design of Israel's largest stores, reveals the secrets of this field. She explains how a cold concrete space is transformed into a powerful sales machine through strategic design elements that influence customer behavior and encourage purchases.

Levin's insights highlight the importance of visual merchandising and store layout in shaping consumer decisions. By carefully crafting the store environment, retailers can create an atmosphere that not only attracts shoppers but also guides them through the space in a way that maximizes sales potential. This approach combines psychology with aesthetics to enhance the overall shopping experience.

This feature was published on July 14, 2026, by Knesset Channel 12 in collaboration with Medio Real Estate, emphasizing the growing recognition of design's role in retail success. Levin's work exemplifies how innovative store design can turn ordinary retail spaces into dynamic commercial hubs that captivate customers and boost revenue.