Israeli Startup Appcharge Gifts Employees Lunar Land Plots to Mark Office Move

Israeli startup Appcharge celebrated its recent office relocation by gifting each of its approximately 150 employees a symbolic acre of land on the moon. The company purchased around 600 acres of lunar land and distributed individual ownership certificates, location maps, and mineral rights documents as part of the event. This gesture coincided with Appcharge’s move to three floors totaling about 2,500 square meters in the Rothschild 22 Tower in Tel Aviv, a building also housing Meta (formerly Facebook).

Co-founder Roy Barsi explained that while the lunar land purchase is symbolic, it reflects the company’s ambitious vision and growth. Since its founding in 2022, Appcharge has expanded rapidly, processing over $1 billion in transactions annually and increasing its team size. The startup provides a payment and direct sales platform for mobile game developers and distributors, supporting over a third of the top-grossing mobile games worldwide.

Although the lunar land gift is a novelty, it holds no legal ownership under international law, specifically the 1967 Outer Space Treaty, which prohibits any nation from claiming ownership of the moon. However, companies exploit legal ambiguities to sell such plots to private individuals. Appcharge also produced a branding video linking its corporate journey to a moon mission, portraying the moon as a stepping stone to future goals.

The company declined to disclose the cost of the lunar land, but similar plots are available online for $19 to $40 per acre. Appcharge’s new offices occupy floors 11 to 13 in Rothschild 22, marking a significant milestone amid challenges in the high-tech sector. The startup has raised $89 million in funding since inception and continues to look ahead to further growth and innovation.