Ofer Malls Launch iPhone 17 Giveaway to Boost Summer Foot Traffic

Ofer Malls have initiated a marketing campaign centered around the iPhone 17 to attract visitors during the summer months. From July 6 to 9, customers who spend 400 shekels or more in a single day can enter a raffle to win one of 94 iPhone 17 devices. This campaign, supported by an influencer marketing push, aims to draw hundreds of thousands of visitors to the malls. Tali Bar-El, the marketing director of Ofer Malls, explained that the initiative was planned well in advance to capitalize on the summer period when families visit primarily for dining rather than fashion shopping. She emphasized that the campaign is part of a broader annual strategy focusing on quality and innovation rather than quantity, noting that the iPhone is seen as a "sexy and special" product that helps differentiate Ofer Malls from competitors. Bar-El also predicted that rival malls might soon launch similar promotions, possibly featuring Samsung Galaxy devices, but stressed the importance of being first and innovative in such marketing efforts.

In other news, the law firm Fischer (FBC) held an employee event at Reading 3 club in Tel Aviv Port, where an AI-generated video of King Charles invited 500 employees to a trip to London scheduled for February 2027. Gilad Winkler, the managing partner, expressed gratitude for the firm's collective achievements and partnership.

Additionally, the Academic College of Management appointed six alumni to its board of trustees, all holding senior positions in various sectors, including Sharon Levy-Shini (CEO of Manpower Israel), Gal Gershon (CEO of Sun Dor), and others. Separately, Ari Real Estate, owned by Tzachi Abu, agreed to pay 661 million shekels to Norstar, led by Haim Katzman, for a 26% stake in the commercial real estate company G City. Lastly, Tel-Hai College announced the opening of a new faculty dedicated to Artificial Intelligence Systems Engineering.