Israeli Startup Appcharge Gifts Employees Lunar Land to Mark Office Move

Israeli startup Appcharge has gifted approximately 150 employees with one acre of land on the moon each, including ownership certificates and location maps. This unique gesture was made to celebrate the company’s relocation to new offices spanning three floors at 22 Rothschild Tower in Tel Aviv, covering about 2,500 square meters. The building also houses Meta (formerly Facebook), and Appcharge now occupies floors 11, 12, and 13.

Appcharge co-founder Roy Barsi explained that the symbolic purchase of lunar plots reflects the company’s ambitious vision and growth mindset. Since its founding in 2022, Appcharge has expanded rapidly, processing over one billion dollars in transactions annually and growing its team significantly. Despite challenges in the high-tech sector, the company is proud of its achievements and looks forward to future goals.

Each employee received an acre of lunar land, roughly equivalent to just over four dunams, along with a personal ownership deed, a moon map showing the plot’s location, and a document confirming mineral rights. While the company did not disclose the cost, similar lunar land parcels are sold online for about 30 to 40 dollars per acre, with occasional promotions as low as 19 dollars.

Legally, these gifts are symbolic since the 1967 Outer Space Treaty prohibits any nation from owning the moon or outer space. However, some companies exploit legal ambiguities to sell lunar land to private individuals. As part of the campaign, Appcharge produced a branded video linking the company’s journey and vision to a moon mission, portraying the moon not as a final destination but as a stepping stone to future endeavors.

Appcharge provides a payment and direct sales platform for mobile game developers and distributors, powering independent stores for over a third of the world’s top-grossing mobile games. The platform enables branded web stores, promotional management, and global payments outside traditional app store systems. Founded by Maor Sasson and Roy Barsi, the startup has raised $89 million since inception and processes $1 billion annually.