Assuta Hospital in Rishon Lezion to Open in Early 2027 with Half-Billion Shekel Investment

Assuta Hospital in Rishon Lezion is scheduled to open in early 2027, following a substantial investment of approximately 500 million shekels. The hospital campus will cover 40,000 square meters, with an initial phase involving tens of millions of shekels invested in a 2,000 square meter area. Currently, specialist clinics are opening, and preparations are underway for treatment and surgical rooms. The existing staff will relocate to the new facility, with additional personnel being recruited and doctors transferred from other Assuta branches.

The hospital's construction began in 2021 alongside the new Assuta hospital in Be'er Sheva, which opened last year. Both projects involve expanding existing hospitals. Gidi Lasz, CEO of the Assuta network, emphasized the complexity of relocating a hospital and the goal to maintain consistent patient care quality from the first to the ten-thousandth patient. He also highlighted plans to implement a smarter patient journey, focusing on better coordination, clearer expectations, and reduced bureaucracy.

Lasz noted that when Soroka Hospital was affected during the war with "Leviathan," Assuta stepped in to provide support. He expects the Rishon Lezion hospital to create a medical ecosystem in the area due to high demand. The hospital will feature new treatment devices and larger operating rooms.

In related news, the Israeli Advanced Technology Industries (IATI) hosted the MIXiii Health-Tech.IL conference in Jerusalem, attracting 1,800 participants from 40 countries, including 60 investors and 30 venture capital funds. The event focused on investments and knowledge commercialization from research institutions, universities, and hospitals. IATI President Karin Meir Rubinstein stressed the importance of continuing to promote Israeli innovation globally despite geopolitical and economic challenges. Jerusalem Mayor Moshe Lion and Teva executive Mark Sabag also participated.

Separately, the advertising agency Yehoshua TBWA was selected to manage the remaining BAT cigarette brands in Israel after Globerands parted with some of its portfolio. CEO Moran Day expressed enthusiasm about collaborating with BAT to develop strategic and creative campaigns.