A Hebrew-language consumer report says Super-Pharm’s online store has evolved in recent years from a local pharmacy site into a large marketplace that sells goods for hundreds of outside vendors, from coffee machines and televisions to furniture and expensive appliances. The article argues that while Super-Pharm processes the payment and acts as the main sales channel, customers who receive damaged or missing items are often pushed to deal with outside suppliers on their own.
Under Israeli consumer law, the report says, responsibility for the transaction, delivery and service still rests with the platform where the purchase was made. Yet several customers described long delays, poor responses and a lack of effective support. One man who bought a coffee machine for 2,250 shekels in December 2025 found it was completely defective on arrival. Even after repeatedly asking to cancel, he reportedly waited months for the refund, and more than a month passed before the money was returned.
Other cases included a television that arrived unusable, a bed ordered from the supplier Dori in February 2026 that arrived broken and missing bolts, and a popcorn machine order from April 2026 in which one of two machines never arrived and the one delivered was broken. The bed was left in the middle of the home as a safety hazard, while the customer slept on the floor. The report says Super-Pharm and the vendor blamed each other, with the seller canceling an arranged pickup at the last minute and the platform allegedly recording inaccurate notes saying the customer had changed her mind.
The article also cites a damaged 2-by-3-meter Prada mattress from supplier Pro 2011 Ltd., and a March 2026 order for a SMEG kettle and toaster worth 1,639 shekels that did not arrive even after the promised seven business days. Super-Pharm said it had checked the cases, that they were handled, refunded or compensated, and that it can assist buyers with outside vendors and even suspend sellers who violate standards. The report concludes that the company should bear full legal and public responsibility for marketplace sales or face lawsuits and damage claims.
