Shiran PR Agency to Lead Public Relations for Booking4u Group
Translated & summarized from Ice by baba
The story in 5 lines · by baba
- Shiran PR will handle public relations for booking4u.
- Booking4u operates in Israeli and international tourism.
- The agency will focus on media exposure and strategy.
- This is an expansion for Shiran PR into tourism.
- Shiran Peretz expressed enthusiasm for the new client.
The public relations firm Shiran PR, owned by media and PR professional Shiran Peretz, has been awarded the public relations account for the booking4u group. Booking4u operates in the tourism and leisure sector both in Israel and internationally. The group, led by Assaf Irlander, provides comprehensive services to owners of hospitality venues, vacation rentals, and leisure properties, including marketing, promotion, booking systems, and tools to increase exposure and sales.
Shiran PR will be responsible for managing the group's public relations and communication strategy. This includes securing coverage in tourism, economy, and consumer sections of the media, developing content initiatives, and strengthening booking4u's media presence. The firm's expansion into the tourism sector marks a new direction, building on its previous experience.
Shiran Peretz stated, "I am pleased with booking4u joining the agency's client roster. After years of extensive activity in politics, non-profits, and social initiatives, it is time to enter the world of tourism and the digital tourism revolution." Shiran PR currently also represents the "Israel First" party, Noga company (part of Migdalei HaYam HaTikhon), and the "Homes for Warriors" project, and this new contract will further expand the agency's operations.
Read the original at Ice