Tvuot Organic Brand Expands Reach Beyond Specialty Stores
Translated & summarized from Mignews by baba
The story in 5 lines · by baba
- Tvuot organic brand now offers over 200 everyday food items.
- Organic products are increasingly available in mainstream Israeli stores.
- The brand emphasizes certified organic and natural ingredients.
- Guri Group acquired a 50% stake in Tvuot in 2020.
- Tvuot provides allergen information for gluten-sensitive consumers.
The Israeli organic food brand Tvuot, founded in 2007 by Nimrod Farnes, has significantly expanded its product line and distribution, moving organic and natural foods from niche specialty items to everyday staples. Initially operating from a small warehouse in Kibbutz Maale HaChamisha, Tvuot has grown into a company that imports, produces, packages, and sells over 200 varieties of organic and natural food products.
The brand's extensive catalog now includes staples like grains, rice, legumes, flour, pasta, dried fruits, nuts, sweeteners, tahini, oils, and spices. Tvuot also offers less common items such as black and red rice, amaranth, various types of quinoa, adzuki beans, mung beans, organic bulgur, couscous, and even pasta made from legumes and buckwheat. These products are cultivated without chemical pesticides, synthetic fertilizers, or genetic engineering, and undergo rigorous certification by organizations like Agrior, the Israeli Ministry of Agriculture, and international bodies.
While Tvuot focuses on organic offerings, its range also includes natural products made without artificial colors, preservatives, or additives. A notable expansion in 2026 involved the wider distribution of Italian-made organic fruit purees across Israel, available in major supermarket and pharmacy chains, not just health food stores. This move exemplifies the market's shift towards integrating organic options into mainstream grocery shopping.
In 2020, the Guri Group acquired a 50% stake in Tvuot, which then operated from a 3,000-square-meter facility in Beit Shemesh. Nimrod Farnes continues to lead the company, with the partnership aimed at enhancing Tvuot's market presence. The company also provides allergen information, particularly regarding gluten, as its facility handles both gluten-containing and gluten-free products, warning of potential cross-contamination.
Most Tvuot products carry a parve kosher certification from Badatz "Machzikei Hadat" Belz and the Chief Rabbinate of Beit Shemesh, and are available in natural food stores, supermarkets, and retail chains nationwide.
Read the original at Mignews