Squishies Trend Resurges, Leading to Major Israeli Festival

The popular "Squishies" toy trend, which captivated children and teenagers several years ago, is experiencing a significant comeback, particularly on social media platforms like TikTok. These soft, colorful toys, known for their satisfying tactile experience and ability to return to their original shape after being squeezed, are once again gaining traction.

Videos showcasing Squishy collections, unboxing, trading, and challenges are flooding social media feeds. This resurgence has even inspired a song about the trend by "Mikey HaMeshefefet" (Mikey the Spectacled), gaining exposure on TikTok.

The trend is transcending the digital realm with the upcoming "Great Israeli Squishies Festival" set to take place at the Toto Hall in Holon on December 6, 2026. The festival aims to bring the online phenomenon to a live audience with performances by popular children's and internet stars.

The event will feature a central competition on a 360-degree stage where internet personalities will compete in Squishy-themed challenges, vying for the title of "Israeli Squishy Champions." The audience will participate through voting and some challenges, with initial rounds taking place online before the live event.

Hosted by siblings Noyah and Yoav Gabai, known for their trend-summary videos on TikTok and YouTube, the festival will also include performances by various social media influencers such as Mikey HaMeshefefet, the Saban Twins, and others. The program includes a dedicated Squishy trading area, merchandise booths, interactive activities, contests, songs, and dances, culminating in a "Squishy Party" with Mikey HaMeshefefet and a raffle for Squishy sets. The "Trend of the Year" will also be announced based on audience votes.