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Cafe Greg Reintroduces 'Roni's Sandwich' to Honor Fallen Soldier

Translated & summarized from Ice by baba

BusinessNeutral tone

Hebrew · Sole source

Originalלזכר רוני אשל ז"ל: הכריך המבוקש חוזר לסניפי קפה גרג

The story in 5 lines · by baba

  • Cafe Greg brings back 'Roni's Sandwich' in October tribute.
  • Sergeant Roni Eshel fell on October 7th at Nahal Oz.
  • The sandwich recipe was shared by her parents online.
  • It features challah, cream cheese, tomato, avocado, and egg.
  • The special is available nationwide for 57 NIS.

Cafe Greg, a popular Israeli coffeehouse chain, is bringing back 'Roni's Sandwich' to its menu for the month of October as a tribute to Sergeant Roni Eshel, who fell on October 7, 2023. Eshel, a lookout in the 414th Battalion stationed at the Nahal Oz outpost, was killed along with many of her comrades during the Hamas attacks.

Following her death, Roni's parents, Eyal and Sharon Eshel, shared her passion for cooking and culinary arts on her memorial page, including the recipe for her favorite sandwich. This recipe caught the attention of Cafe Greg, which decided in March 2024 to feature it as a special menu item.

The original sandwich featured challah bread, cream cheese, tomato, avocado, and a fried egg. It was served with Roni's story, resonating widely on social media and in national media outlets. The chain is now reintroducing the sandwich to continue honoring Roni's memory through food, joy, and love for people, aspects she deeply embodied.

Roni's father, Eyal Eshel, noted the sandwich's significant popularity, stating it became a "hit" and "highly sought after" on the Cafe Greg menu. He also shared that many parents have told him they prepare "Roni's sandwich" for their children after seeing the promotion, which he finds heartwarming. Eshel expressed that bringing the dish back aims to integrate Roni's memorialization into everyday life, celebrating her love for food, family, and life's joys.

The sandwich will be available nationwide from October 1st to October 30th at all Cafe Greg branches for 57 NIS.

Read the original at Ice
IceBusiness · Tel Aviv

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