Cellcom Becomes First Israeli Company to Advertise on ChatGPT

Israeli telecommunications company Cellcom has become one of the first in the country to launch advertising campaigns on the ChatGPT platform, starting immediately. This move signifies Cellcom's exploration of new advertising avenues in response to evolving consumer behavior, particularly shifts in how individuals seek information, evaluate market alternatives, and make decisions about service providers. The company notes that conversational AI environments are increasingly becoming a part of this process, alongside traditional search engines and social media.

By advertising on ChatGPT, Cellcom aims to engage consumers at the precise moment they are articulating a need, posing a question, or deliberating between options. This allows the company to deliver relevant information, offers, and benefits tailored to the user's immediate context. This initiative represents a further adaptation of Cellcom's advertising strategy to changing consumption and search habits, focusing on context-driven, need-based, and intent-driven advertising channels.

Advertisements on ChatGPT are presented separately from chat responses and are clearly marked as advertisements. This development follows Cellcom's recent financial report for the second quarter of 2026, which showed a significant increase in net profit to NIS 92 million, a 44% rise from the previous year. The company reported its highest quarterly profit since 2015, with net profit for the first half of 2026 reaching NIS 164 million, a 32% increase.