Dor Alon Gas Stations Launch New Meal Deal Amid Sausage War
Translated & summarized from Ice by baba
The story in 5 lines · by baba
- Dor Alon offers hot dog and drink meal for 9.90 shekels.
- Promotion is a response to rival Yellow's 5 shekel hot dog deal.
- Minimum purchase of 29.90 shekels required for Dor Alon's offer.
- Yellow's previous promotion sold over 250,000 meals.
- Dor Alon previously ran a campaign questioning hot dog size.
Gas station chain Dor Alon has entered the ongoing 'sausage war' with a new offer, aiming to attract customers with a complete meal deal. Following a popular 5 shekel hot dog promotion by rival chain Yellow, Dor Alon is now offering a large hot dog in a bun along with a canned drink for 9.90 shekels. This price is significantly reduced from the usual 24.90 shekels, though it requires a minimum purchase of 29.90 shekels at Alonit and Mini Super Alonit stores. The promotion runs from October 5 to November 9, 2026, or while supplies last.
This move comes after Yellow's August promotion, which sold over 250,000 hot dog meals for 5 shekels when paid via their app. Yellow faced social media discussion regarding the hot dog's size relative to the bun, with the company explaining the bun was intentionally larger to accommodate an optional second hot dog for an additional 5 shekels. Dor Alon had previously responded to Yellow's campaign with its own advertisement emphasizing 'size matters' and subtly criticizing Yellow's smaller offering.
Dor Alon's latest offer expands the competition beyond just the price of a hot dog to a full meal, positioning it as part of their strategy to provide added value and convenient, affordable solutions for travelers beyond fuel and convenience purchases. This initiative follows other promotions, such as a collaboration with 'Babylon' and a 1 shekel iced coffee offer.
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