Israeli Skincare Brand OLIÈRE PARIS Launches in Australia Amid Boycott Concerns

Israeli skincare brand OLIÈRE PARIS, manufactured in Arad, has begun selling its products in Australia through the Hairhouse retail chain. The products will be available at over 100 locations across the country. To mitigate potential boycott risks, the packaging features the Hebrew inscription "בס"ד" (B'ezrat Hashem, meaning 'with God's help') but omits the phrase "Made in Israel." The company has also relocated its ongoing production to a factory in Hungary to ensure unrestricted sales, though the product containers are still manufactured in Israel.

OLIÈRE PARIS, established just two years ago, already distributes its products in 21 countries globally. Hairhouse, the Australian retailer, is described as the largest professional hair care and styling chain in Australia, founded by Lebanese brothers. Its stores combine extensive retail space for international and professional hair brands with active salons and piercing services.

Or Lev Har, founder of OLIÈRE PARIS, stated that the brand has been prominently featured in Hairhouse stores. He noted that Australian prices are comparable to those in Israel, with a 500ml shampoo costing up to 140 shekels and a straightening mask 200 shekels, excluding an introductory discount. Lev Har anticipates annual sales in Australia to reach millions of dollars.