Israelis Embrace Lavish Sukkot Decor Trends, Spending Tens of Thousands

Sukkot celebrations in Israel are evolving beyond traditional decorations, with many families opting for elaborate, custom-designed sukkahs that resemble event halls. This trend sees a shift from simple paper chains to sophisticated designs featuring flowers, serving dishes, candles, and even chandeliers, reflecting a desire for a festive atmosphere that is also Instagram and TikTok-worthy.

Event designers are catering to this demand, creating bespoke sukkahs based on specific themes, such as "The Little Mermaid" or "Jungle." These elaborate structures are designed to accommodate large numbers of guests, with size, design, and furnishings dictating the final cost. For some families, the sukkah has become a complete experience, akin to hosting a party, leaving guests with much to discuss long after the holiday.

One host, Tzvia Black Schwartz, described her decorated sukkah with flowers, serving ware, and candles, emphasizing the importance of investing in the holiday and creating lasting memories. She believes this investment teaches her children the value of honoring traditions and creating a beautiful home.

Event designers Shaul and Margol Green of "Splendid" noted that they have been designing luxury sukkahs for years, particularly for wealthy clients from abroad who seek something beyond the ordinary. Their designs often involve high pergolas, draped fabrics, and large chandeliers, creating a luxurious ambiance. The investment for such sukkahs can range from NIS 50,000 to NIS 300,000 (approximately $13,500 to $81,000 USD), driven by inspiration from luxury sukkahs seen on social media.

Another designer, Eve Schwartz Belsan of "Cookies of Kuki," highlighted that clients are individuals who can afford to invest significantly in their sukkahs, with no limit to the beauty achievable, depending on budget and guest count. She stressed the need for a sukkah to be appropriately sized for the number of guests being hosted.