Channel 14 Anchor Reveals Behind-the-Scenes Broadcast Reality

Shira Kai Cohen, a prominent news anchor and bulletin presenter for Israel's Channel 14, has offered a rare glimpse into the demanding reality of her profession. In a video shared on social media, Cohen reveals the intensive preparation and early hours required before going live on air, a stark contrast to the polished on-screen persona.

The footage begins at 3:30 AM, with Cohen waking up to start her day. Her routine includes initial makeup application, commuting to the Channel 14 studios, selecting an outfit, and diligently preparing scripts with the editorial team. The video highlights the significant difference between the relaxed, often humorous atmosphere among colleagues and the immediate shift to serious professionalism the moment the teleprompter is activated.

Cohen's video showcases the immense effort and dedication behind every news bulletin. This behind-the-scenes look comes amid ongoing competition in the Israeli news landscape. Notably, Channel 14 reporter Tamir Morag recently criticized Channel 12, accusing them of publishing fake news regarding their own ratings. Morag claimed Channel 12 is experiencing a viewership crisis since Channel 14's rise, citing a recent single-digit rating for Channel 12's main broadcast as evidence.