Atilla Somfalvi to Host New Prime-Time Real Estate Show on Channel 10

Channel 10, the business channel broadcast on frequency 10, has announced that veteran journalist and political commentator Atilla Somfalvi is joining its lineup. He will host the channel’s new flagship magazine program, “Real Estate 10,” which will focus on major trends and developments in Israel’s property market.

The show is scheduled to run throughout the coming year in prime time and will mix interviews, commentary, surveys, and market analysis. It will also examine investment opportunities, key industry issues, and major projects in Israel and abroad. According to the announcement, the program is being produced together with Real Estate Media Israel Group.

Somfalvi, one of Israel’s best-known and most experienced journalists, previously worked at Ynet and the Knesset Channel. He joins Channel 10 as part of a broader set of personnel and content changes led by the channel’s CEO and editor-in-chief, Eran Tippinbron. The restructuring effort is aimed at strengthening the station’s talent pool and programming.

Former footballer Gal Alberman recently joined the channel as well. Alongside Somfalvi, Ofer Petersburg will participate in the new show, providing professional commentary and deeper analysis. Tippinbron said, “Especially in a difficult period for the real estate sector, there is a need for a reliable and responsible platform that knows how to analyze the market and report professionally.”