Waze CEO Rejected $30 Billion Google Offer, Citing Early Stage

Waze CEO Assaf Rappaport revealed in a rare interview that he rejected a $30 billion acquisition offer from Google, just months after the company was sold to Google for approximately $2.3 billion. Rappaport, who has largely avoided Israeli media since Waze's success, told Kan 11 that the initial $23 billion offer from Google in March 2025 was turned down because the company felt it was too early and they still had significant growth ahead.

Rappaport described the moment of rejection, stating he drafted two emails: one congratulating employees on the Google acquisition and another declining the offer. He admitted to feeling foolish immediately after, questioning who would refuse such a sum, but maintained it was the correct decision for Waze's future. He also noted the pressure from the Israeli public and government, which had reportedly canceled a VAT increase following the initial sale, and the surprising, understanding reaction from Google CEO Sundar Pichai.

Following the initial sale, Rappaport met with Pichai in New York for breakfast. Pichai, having learned from the previous failed negotiation, presented a new offer of $30 billion in a brown envelope, aiming for a decision within seven days. Rappaport, adhering to standard negotiation tactics, initially stated he was flattered but could not accept the offer, suggesting they work on the numbers within the given timeframe.

Rappaport reflected on how significant wealth has allowed him the freedom to pursue what he truly wants, even if it means working harder than ever. He described his journey with Waze as a "rollercoaster" with many difficult moments, but emphasized the privilege of doing what he loves with a trusted team.