Historical Israeli Posters Resurface with New Meaning in Tel Aviv Exhibition
An exhibition titled "Eretz Yushvia" (Land of Its Settlers) in Tel Aviv is showcasing historical posters from the 1930s to the 1950s that called for enlistment, volunteering, protest, and solidarity. These vintage posters, drawn from the "Zionut 2000" collection amassed by social entrepreneur and Israel Prize laureate Roni Duek, feature designs by prominent local artists like Otto Wallisch, Shamir Brothers, and Samuel Katz.
The exhibition aims to connect the messages of these historical calls to action with contemporary Israeli society, particularly in the period following the October 7th attacks. The organizers highlight that themes of enlistment, volunteering, solidarity, protest, and the struggle for the character of society, which were prevalent in the posters, resonate strongly today.
Alongside the posters, a video art installation based on archival footage of protests and struggles throughout Israel's history will be displayed. This work explores the multifaceted Israeli society and themes of belonging, equality, civic responsibility, and the relationship between citizens and the state.
The exhibition, curated by Yuval Saar, is being held at Beit Hanna Brodsky in Tel Aviv and will run until October 4th.
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