FIMI Fund Acquires Majority Stake in MMD Smart for $55 Million

The Israeli private equity fund FIMI is set to become the controlling shareholder of the communication services company MMD Smart, acquiring a 55% stake in a deal valued at approximately $55 million. The majority of this investment will be injected directly into the company to fuel its growth.

This acquisition aligns with FIMI's strategy of investing in unique companies with global reach and significant growth potential. FIMI plans to collaborate with MMD Smart's management to accelerate its expansion into international markets and develop new growth engines. The fund believes MMD Smart is well-positioned to leverage its technology, expertise, and business relationships to attract more clients and enter new sectors, driven by the increasing demand for digital communication channels and personalized customer engagement.

MMD Smart, founded in 2008, specializes in Application-to-Person (A2P) communication, enabling businesses to interact with customers efficiently across various digital channels including SMS, WhatsApp, Viber, Telegram, voice calls, and email. The company utilizes cloud-based software systems, incorporating AI technology, to manage customer communications. Its operations span the entire business communication value chain, offering global communication infrastructure, CPaaS (Communication Platform as a Service), marketing campaign management, and CCaaS (Contact Centers as a Service) solutions.

The company, which generates approximately 500 million shekels ($137 million) in annual revenue from global clients, operates in Israel, Bulgaria, Singapore, and other countries. MMD Smart serves a diverse clientele, including telecommunication providers, technology firms, digital marketing agencies, and customer service centers. FIMI, established in 1996, is Israel's largest and leading private equity fund, managing over $11 billion in assets and known for its successful track record in acquiring and enhancing companies.