Rami Levy Retailer Launches Social Media Contest for Shoppers

Rami Levy Marketing Hashikma, a major Israeli supermarket chain, and the food brand "Yad Mordechai" have launched a new consumer campaign on social media centered around Yad Mordechai's tahini product. The initiative invites customers and online users to participate in a prize competition.

Participants are asked to complete the phrase "Tahini we put on everything..." and share in the comments their most unusual or exceptional culinary combination involving tahini. Examples shared during the campaign's discussions included unconventional pairings like dipping watermelon in tahini or drinking it directly through a straw.

The winner, selected by the organizers for the most original or amusing response, will receive a shopping voucher worth NIS 500 to be used at Rami Levy stores, along with a gift package of Yad Mordechai products. The campaign is open to the general public on the supermarket chain's digital platforms and will run until October 2, 2026.

In related news, Rami Levy, known as one of Israel's most successful businessmen, recently spoke about his lifelong struggle with dyslexia, a condition that makes reading extremely difficult for him. In an interview set to air on Channel 13, Levy candidly discussed his dyslexia, admitting that he often cannot read and relies on others for assistance.