Coral Simanovich Fronts New Luxury Skincare Campaign in Israel

Luxury skincare brand La Mer has selected Israeli model Coral Simanovich to lead a new content initiative in Israel, in collaboration with Factory 54. Simanovich, wife of football star Sergi Roberto, was chosen by the global brand due to her connection to the worlds of fashion, beauty, and luxury.

The campaign centers on the La Mer Mini Trunk and two of the brand's signature products: the La Mer night cream, which the brand claims visibly reduces eight signs of aging overnight, and an advanced eye cream designed to diminish wrinkles and fine lines. The campaign photoshoot took place in the presidential suite of the David Citadel Hotel in Tel Aviv, overlooking the sea, a setting chosen to align with La Mer's marine-inspired identity.

The brand's formulations are based on Miracle Broth, which includes fermented seaweed. La Mer's choice of Simanovich follows its history of associating with fashion and international stars. Notably, actress Gal Gadot recently shared that she used La Mer's The Lip Balm during an early audition in London, an anecdote that became part of her Hollywood breakthrough story.