Eti Kubo Discusses Business Ventures and Move to Miami

Eti Kubo, a fashion blogger turned entrepreneur, has seen significant success with her brands Coconut Love, a pearl jewelry line, and Coto, a basic fashion brand. She recently collaborated with Bar Refaeli on a joint project involving custom denim clutches filled with products from both their brands, which quickly sold out. Kubo, who grew up in Tel Aviv and overcame learning difficulties, stated that her drive comes from a desire to prove herself and achieve independence, stemming from her parents' divorce when she was young.

Kubo met her husband, businessman Odad Kubo, son of billionaire Bebo Kubo, on Instagram. Despite an initial age gap and his upbringing in the US, they married in New York and now have three children. She began designing jewelry at night while raising her children, and her designs gained traction after being noticed by Rumer Willis, daughter of actor Bruce Willis.

Following the October 7th attacks, Kubo and her family moved from their home in Herzliya Pituah to Miami. She explained that the decision was mutual, driven by her husband's long-held desire to return to the US, and asserted that her connection to Israel remains strong despite living abroad. During the war, she engaged in public diplomacy efforts and donated a portion of her brand's profits to support the Hostages and Missing Families Forum.

Managing her businesses from Miami presents challenges due to the time difference, but Kubo credits her success to a strong team and her husband's support. She expressed a desire to expand into home goods and is open to an exit opportunity for her businesses, though it is not her primary goal.