Noa Kirel's Spanish-Language Series Premieres October 9 on Amazon Prime Video

Israeli pop star Noa Kirel is set to star in a new musical telenovela titled "Mírame Así, El Camino de NOA", "Noa's Way", which will premiere on Amazon Prime Video on October 9. The series, filmed entirely in Argentina, features Kirel alongside Argentine actor and singer Agustín Bernasconi, who has a significant social media following. The 24-episode series, each about 30 minutes long, will initially be available to audiences across Latin America and will also air on América TV in Argentina and Peru, reaching an estimated 65 million viewers.

The plot follows a young waitress, played by Kirel, who experiences heartbreak and joins a nascent band led by Bernasconi's character. The story incorporates Kirel's musical journey as she discovers her voice and becomes involved in a love triangle. Music is a central element, with the soundtrack including nine original songs performed by Kirel and the cast, as well as a cover of Paulina Rubio's "Ni Una Sola Palabra."

The first single from the series' original soundtrack, the title track "MÍRAME ASÍ," performed by Kirel and Bernasconi, has also been released. The series was first presented to international industry professionals at the Content Americas conference in Miami in January 2026, where a teaser was shown and Kirel and Bernasconi performed Spanish songs from the project.

International sales for the series are managed by the studio SIPUR, led by Emilio Schenker, who co-produced the project with Yair Dori, FAM Contenidos, and SWAP. Dori described the project as a collaboration between Israel and Argentina, expressing belief in Kirel's ability to transcend borders. Schenker highlighted Kirel's "magnetism, charisma, and presence" as key contributions to the series, along with the original music and international cast.