H&O Fashion Chain Invests Millions in New Winter Collection Campaign

Fashion retailer H&O is launching a new advertising campaign for its 2027 winter collection with an investment of approximately NIS 2 million. The campaign, titled "Real Life Brands," will run across television, digital, and social media platforms, alongside in-store promotions nationwide. The campaign's concept, "Life Itself is the Campaign," emphasizes how fashion accompanies daily routines, from work and leisure to sports and family gatherings.

This initiative is part of H&O's ongoing renewal and development process, which includes renovating stores, enhancing the shopping experience, improving product quality, expanding brand variety, increasing digital operations, and maintaining accessible pricing. "The new campaign is a direct continuation of the strategy we have been leading at H&O for several years, aiming to strengthen the chain as a home for brands for the entire family, combining variety, assortment, and accessible prices," stated Yossi Malka, CEO of the H&O Group.

Malka added that the company has invested significantly in recent years in renewing the chain, upgrading stores and the shopping experience, broadening the range of brands and categories, improving quality, and enhancing fashionability, while continuing to develop digital activities. The H&O Group, part of the Taavura Group, operates three retail chains in Israel. In addition to the H&O chain with 30 branches from Kiryat Shmona to Eilat, the group also manages 72 Carter's-OshKosh branches in leading malls and seven large stores for the international fashion brand Reserved.