Cashback is a form of money-back reward on routine purchases made with a credit card, and the article says the idea is gaining momentum in 2026. The piece explains how consumers who spend thousands of shekels a month on food, fuel, clothes and leisure can make those payments work for them instead of simply disappearing from their budget.
The article was written in cooperation with Dr. Michael Shilon and highlights Cardcom’s CashCal Pro card as an example. According to the piece, this card can accumulate up to 450 shekels a month, with the rewards redeemed as BuyMe vouchers usable at thousands of businesses in Israel through Cardcom.
It says the key to choosing a worthwhile cashback program is the breadth of eligible purchases. A card is more valuable if it gives money back on supermarket shopping, fuel, recurring bills and overseas transactions, not only at selected stores. Another important feature is transparency, meaning users should be able to track their accumulated cashback in real time through an app.
The article also stresses flexibility in redemption as the biggest difference between programs. Many cards in the market convert rewards into digital cards tied to a narrow merchant network, forcing customers to spend where they may not want to shop. By contrast, Cardcom’s cashback cards redeem through BuyMe vouchers that let users choose categories such as fashion, restaurants, hotels, attractions, children’s gifts and groceries. The vouchers are valid for up to five years, so users do not have to rush to spend them.
