Omer Adam's Ex-Stylist Gets Revenge in Viral Ad Campaign
Or Luzon, who styled Israeli singer Omer Adam for a decade, has launched a witty advertising campaign for the Arak Noh brand, seemingly in response to not being invited to Adam's recent wedding in Portofino, Italy. The snub reportedly caused a complete professional and personal rift between the two.
In a new commercial for Arak Noh, Luzon makes an unannounced visit to the sukkah of comedian Zion Baruch, a co-owner of the brand. Baruch, a close friend of Adam's who did attend the wedding, appears flustered when Luzon questions why she was invited. Luzon delivers the punchline, "To cancel, you first have to invite."
Luzon, who boasts hundreds of thousands of social media followers and is a prominent stylist and influencer, is demonstrating her ability to turn a public slight into a successful commercial venture. The ad plays on the public drama surrounding her exclusion from the exclusive wedding guest list.
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